Marketing Health Services — read online – 9781567933369

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    Marketing Health Services
    by Richard K. Thomas

    🔗 Marketing Health Services : Click Here 🔗

    • Release date: May 1, 2010
    • Language: english
    • Format: hardcover, 495 pages
    • ISBN: 9781567933369 (156793336X)
    • Publisher: Health Administration Press
    • Author: Richard K. Thomas

    About The Book

    Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.

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