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26/11/2020 à 20 h 51 min #17884Myrtle PinkertonInvité
Marketing Health Services
by Richard K. Thomas
- Release date: May 1, 2010
- Language: english
- Format: hardcover, 495 pages
- ISBN: 9781567933369 (156793336X)
- Publisher: Health Administration Press
- Author: Richard K. Thomas
About The Book
Healthcare marketing has not only come of age; it has also risen to a new level of prominence. Increased competition has driven healthcare providers to better understand the market in which they operate, their customers, and their customers motivations. Marketing is now a recognized and established function in many healthcare organizations. This book introduces healthcare leaders to the concepts they need to understand to plan and launch an effective marketing initiative. It provides a comprehensive view of the marketing process, from evaluating market needs to developing a marketing campaign to evaluating marketing efforts. This edition discusses recent developments in healthcare that are affecting the marketing of health services, as well as contemporary marketing approaches.
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