(MOBI) Marketing Kit For Dummies

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    Marketing Kit For Dummies
    by Gregory Brooks, Ruth Mortimer

    📕 Marketing Kit For Dummies : Read More 📕

    • ISBN: 9780470744901 (0470744901)
    • Release date: December 15, 2009
    • Author: Gregory Brooks, Ruth Mortimer
    • Publisher: For Dummies
    • Format: paperback, 424 pages
    • Language: english

    About The Book

    If you have a great product to sell, you’ll need to make sure people know about it. And smart, interesting marketing techniques can help you turn that great product into a profitable sale. This indispensable book-and-CD-ROM kit gives you the practical tools you need to implement effective marketing campaigns quickly and affordably. With ready-made forms and templates, the low-down on the latest online marketing trends, and specialised information for small business owners, you’ll start seeing results right away. Marketing Kit For Dummies, UK Edition covers:

    Part I: Tools for Designing Great Marketing Programmes

    Chapter 1: The Art of Marketing

    Chapter 2: Boosting Your Business with Great Marketing

    Chapter 3: Crafting A Breakthrough Marketing Plan

    Chapter 4: Cutting Costs and Boosting Impact

    Part II: Advertising Management and Design

    Chapter 5: Planning and Budgeting Ad Campaigns

    Chapter 6: Shortcuts to Great Ads

    Part III: Power Marketing Alternatives to Advertising

    Chapter 7: The Basics: Branding through Business Cards and Letterheads

    Chapter 8: Essential Brochures, Catalogues, and Spec Sheets

    Chapter 9: Planning Coupons & Other Sales Promotions

    Chapter 10: Spreading the Word with Newsletters and Blogs

    Chapter 11: Taking Advantage of Publicity

    Part IV: Honing Your Marketing Skills

    Chapter 12: The Customer Research Workshop

    Chapter 13: The Creativity Workshop

    Chapter 14: Writing Well for Marketing, Sales and the Web

    Chapter 15: Using Testimonials and Customer Stories

    Part V: Sales and Service Success

    Chapter 16: Mastering the Sales Process

    Chapter 17: How to Close the Sale

    Chapter 18: The Sales Success Workshop

    Chapter 19: Dealing with Difficult Customers

    Part VI: The Part of Tens

    Chapter 20: Ten Great Marketing Strategies

    Chapter 21: Ten Ways to Make Marketing Pay

    Chapter 22: Ten Good Ways to Market on the Web

    Note — CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

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